You can now touch and smell the music of HYBE artists including BTS, SEVENTEEN, NU’EST GFRIEND, ENHYPEN and more. It is now possible to take a close look at the lyrics and new interpretations of them in the form of images or videos. HYBE has opened up ‘HYBE Insight’ to provide fans with a broader spectrum of music.
HYBE officially opened HYBE Insight on the 14th. The total area of the b1 and b2 floors helps to feel the music of singer HYBE in greater detail and width.
The basic motto of HYBE Insight is “We believe in music”. The purpose is to convey emotions and share good influence with music. HYBE hopes that singers and fans can communicate more intimately through music with this complex space.
Before officially opening, HYBE Insight was opened to the press. The exhibition space, which unravels the music of HYBE singers with the three keywords sound, dance and story, features not only listening to music but also experiencing music with different senses such as smell. smell and feel the rhythm.
From the entrance to the museum, it gives the illusion of entering a gate. The synchronized light and sound space creates the feeling of being sucked into a museum. In particular, it also attracted attention because of the installation of a touch screen that allows fans to observe every corner of the studio by rotating 360 degrees of the studio of 5 people including Suga, J-hope, RM and other artists.
Another space ‘Dynamic Movement’ makes the dancer feel more dynamic. In addition to the video as if the members are actually dancing in front of their eyes, movement is shown to enhance the feeling of immersion.
The ‘Inspire Story’ section features a story about music, displaying lyrics, images and videos as well as objects in the lyrics allowing you to deepen your understanding of the music.
On the B2 floor, you can see the footsteps of HYBE music and the artist’s glorious moments at a glance. There are BTS’s Billboard Music Awards trophy and other achievements and trophies.
There are different spaces where you can experience the senses through which music can be transmitted, such as sight, smell, and touch. HYBE Insight is open Tuesday to Sunday and is open from 11am to 9pm. There is a 1 hour viewing time limit for 2 hours and a 100% online reservation system. The exhibition costs 22,000 KRW.