With the current hype around these K-pop stars, any item they use is highly sought after by the public.
Nowadays, the love for idols is not limited to enjoying their music. Many fans are constantly hunting for items or clothes that their idols have used.
Thus, for artists with large fan bases, any item they’ve ever used shall be sold out in no time. Netizens even nicknamed these idols the “sold out gods” of K-pop.
Referring to this topic, Jungkook is probably the first name to come to the mind of K-pop fans. He has helped many brands sell out their products in a short time.
For example, in April 2021, when BTS officially became the House Amba̾s̾sador of Louis Vuitton, the jacket Jungkook wore quickly “sold out” on the website.
Thanks to his ability to boost sales to a “ma̾s̾sive” level, Jungkook got caught up in unnecessary controversy.
The male idol was reported to the kσrєα Fair Trade Commission for his frequent hidden PR for his brother’s fashion brand.
Accordingly, the products he wore were all sold very well, yet Jungkook never made it public that he was related to the brand.
As a female idol who is highly appreciated for her fashion sense, the items that Jennie uses are always very popular with youngsters.
Her fashion is both luxurious and youthful, matching the tastes of many fans. She has even helped most hard-to-wear items become the most sought-after ones.
Recently, the main rapper of BLACKPINK wore a dress with a novel drawstring design, which was criticized by many.
However, this product later sold out on all fronts. The website of this dress brand, Alexander Wang, also crashed due to over-traffic.
Known as “the nation’s first love”, Suzy has increasingly proven her charm with fans. Not just loving her for her outstanding beauty, many fans are also constantly searching for the products Suzy has used.
From clothes, shoes, hats, socks to cosmetic products – nothing gets overlooked by her fans. The ability to make goods sell well has given Suzy the name of “Bae sold-out”.
Craving for the red lipstick Suzy used, fans competed to buy it. It was even called “Suzy’s lipstick” on beauty shows in kσrєα.
It can be seen that her influence is “not to be looked down on”.
Besides Jennie, Lisa is also another “sold-out god” of BLACKPINK. Netizens joked that Lisa’s touch can get any item “sold out”, including food, clothes, or accessories.
In September, when participating in Woody Show, Lisa said that she loves eating yuen kin meatballs.
Right afterward, this dish became a trend in Thailand.
Many merchants revealed that after Lisa’s introduction, they have sold more than 2,000 orders a day.
Besides, many outfits of Lisa have all been quickly “sold out”. Once, she wore a belt priced at up to 662 dollars, which is a lavish price.
Nonetheless, fans still sought after this accessory to the point of selling out.
As one of the idols with a large number of domestic and international fans, V (BTS) also helps sell out a lot of products. Once, he just posted a short vlog and yet, a fan αccídєntally noticed a cup of tea by his side.
Soon after, the chain of stores under this milk tea brand was blocked due to too many orders.
Another time, when attending Billboard 2019, V wore a blue sweater backstage. After just 24 hours, this sweater was officially “sold out”.
In addition, many other items that V has worn have been sought after by his large fanbase, no matter how high the price can be.
With the “sold out god” title, understandably, these idols are all sought after by brands. Thanks to that, they also earn for themselves a huge number of contracts and significant compensations.